banner

Victoria’s Secret Rebrand | Dr. L’s thoughts on the rebrand and beauty standards.

 

ICYMI: Victoria’s Secret is undergoing a branding facelift – with new ambassadors including actress and entrepreneur Priyanka Chopra Jonas, transgender Brazilian model Valentina Sampaio and LGBTQIA+ activist and professional soccer player Megan Rapinoe, among others.

The new ambassadors will be known for their accomplishments – not their figures.

We women are increasingly holding brands accountable when it comes to gender and racial representation and inclusivity, so bravo to VS on what certainly appears to be a step in the right direction.. Only time will tell if this pivot is more than a marketing campaign.